About GCA

Vision, Mission & History

Leaving a positive global footprint through education, ethics, and heart.

Led by Jay Birch the Global Coaching Academy (GCA) is a group of dynamic and caring individuals committed to leaving a positive global footprint.

We exist to support and serve our students, holding ourselves accountable to high levels of ethics and standards, and passing those expectations on so graduates operate with integrity in their chosen fields.

We are proud to be teachers, coaches, mentors, tutors, and facilitators — honoured to be part of a global movement fostering kindness, caring, ethics, diversity, harmony, and planetary stewardship.

Global Coaching Academy team

What we stand for

Vision

A new wave of education

Coaching, mentoring, leadership, well-being, psychological clarity, integrity, self-accountability, and self-awareness woven into how we teach.

Purpose

Excellence in training

Leadership development, mentoring, coaching, well-being, mindfulness, social responsibility, planetary stewardship, ecology, and sustainable business practices.

Our values

Inclusiveness

Sustainability

Integrity

Harmony

Authenticity

Education

Our ethos & culture

How we show up for every student

Our commitment

  • The client/student is the most important person in our business
  • Students are not an interruption to our work — they are the purpose of it
  • Our business is dependent on the client/student; clients/students are not dependent on us
  • Our clients/students do us a favour by allowing us the opportunity to serve them

In practice

  • Nobody can ever win an argument with a client/student; if you argue, everyone loses
  • Clients/students bring us their wants and needs, and we are grateful for the opportunity to serve them
  • The better we serve, the better we grow — personally, spiritually, financially, locally, and globally
  • We hold ourselves to high ethics and pass those standards on

Want to meet the people behind this? Learn more about our facilitators and their backgrounds.